What Is Content Marketing?

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dipublikasikan 23 Agustus 2017
What Is Content Marketing?

         Whatever type of business we run, marketing is a fundamental component. But now the world of marketing has changed and we need to update our old way of thinking. The world of marketing has changed because of digitization. It's no secret that traditional marketing is no longer effective. TV ads can be skipped by audiences, as well as similar events in magazines and even internet users are increasingly adept at getting information online without having to take care of banners or traps of links and buttons.

       A clever marketer must understand that traditional marketing is no longer effective, and soon there has to be a better way. And now comes the so-called content marketing. The term content marketing, lately often spoken primarily in the context of digital marketing. Content marketing is called the best digital marketing model today. This is a term we should look at if we want to reach the audience. Content marketing is an approach focused on creating and distributing consistent and relevant content in order to attract and retain targeted audiences, and overall to encourage the actions of profitable customers.

      The use of content marketing has the purpose to attract and retain customers by always creating valuable and relevant content with the intention of changing or bettering the consumer's behavior. This is an ongoing process that is best if added into your overall marketing strategy and focuses on having the media instead of renting the media. Basically, content marketing is an art of communicating with customers or prospects without having to sell. Rather than having to offer a product or service, you can pass on information that makes buyers feel smarter. The essence of the content strategy is the belief that if we, as business owners convey information consistently and valuable to buyers, they will reward their business and loyalty.

     Content marketing has been used by big companies that have the greatest marketing part of the world. Not only that companies in the scale of SMEs, as well as individuals, also participate in developing and doing content marketing around the world. Talk about the effectiveness of content marketing, certainly the easiest when compared with traditional marketing models. In traditional marketing, they usually promote products or services they sell through advertising media. But the problem is that this model is no longer effective. Promotional ads do not benefit buyers. So when they see an ad both online and offline promoting the product, they will ignore it. Content marketing does not directly promote the product but distribute useful content.

      The purpose of content marketing is to attract new audiences and encourage them to become customers. For a new business or business that uses a traditional marketing model, when they use advertising then normally the number of buyers will increase. But when the ads are stopped, then the sale will return to zero again. But it is different with content marketing. When you already have really useful content, then other people will still be able to find you. Visitors will become a follower, subscriber, then becomes a customer, in the end they will also help promote your business to their acquaintances. That's why websites that do content marketing will get more visitors in the long period. As one of the best online marketing in Bali, our Bali Website Videos company give marketing service for your business kindly check our site for more information.

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